The true value of a commercial website is not fully realised
until customers can access your products or services online.
Since the early days, the internet actually helped small businesses compete much better with the big boys and so creating a much flatter playing field. This is even more the case today because the cost of creating an online store has dropped dramatically – just a pity that the cost of marketing has not also dropped – making it important that your chosen ecommerce solution can also be optimised for maximum targeted traffic from the search engines and social networks.
With the help of trusted online payment providers such PayPal the complexity of online credit card payments has been greatly reduced. Standardised shopping modules such as are now available in good content management systems such as Joomla and WordPress, makes the entire process relatively easy to use and to maintain.
For some small businesses or for marketers who are running mini-website campaigns offering only a few products at a time, PayPal offers a variety of simplified but very effective methods to provide instant payment to customers.
Media Knights has first hand experience of integrating shopping and payment processing solutions into a variety of websites – from the single ‘Pay Now’ button on mini-websites to the full blown shopping cart solutions.